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The story of Rudolph whose glowing red nose made him a standout, first appeared
in 1939 when Montgomery Ward department stores distributed about 2.4 million
booklets with the poem in the form of a story about "Rudolph the Red-Nosed
Reindeer." It was written by Robert L. May, who worked in the store's
advertisement or marketing department, to be used to attract more people into
the store. When the booklet was reissued in 1939, sales soared to more than 3.5
million copies. But it wasn't until a decade later, in 1949, that the story
really gained immense popularity when Gene Autry sang a musical version of the
fable. As a Christmas song, it is second only in popularity to 'White
Christmas.'

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Keywords: rudolph red nose reindee;secret history
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