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The biggest trend for 2006 is that kids are more fashion-conscious—at earlier ages. You may have seen those ads for Old Navy—“Get your Fash’ On”? They’re aimed at pre-teens—who are absorbing the message. Many of us didn’t care about fashion until we hit high school—until then, we wore whatever T-shirts, jeans, shirts, sweatshirts, and other things our parents bought us or our older siblings handed down. Today, kids as young as eight or nine are brand-conscious and trend-aware...
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